Returns processing, also known as reverse logistics, is a subsection of third party logistics that deals with minimizing costs of returns. With as much as 30% of some buyers returning goods, it’s important to have a reverse logistics operation in place for any retail or manufacturing operation.

The current state of the American economy has led to a rise in returns for many businesses. It’s an unfortunate side effect for business owners, who are now being forced to rethink how the address their returns process. When customers are short on money, each product they purchase must be expected to work perfectly and within warranty: and when they don’t, replacements should be ready.

Many returns aren’t because the customer didn’t like the product- it might be because they didn’t receive it! Getting an address wrong or failing to verify address data is a leader in causes of wrongly addressed packages. On the front end of things, it’s nice to verify address information before accepting any new orders. For the back end, it’s best to have a system that is well organized and can handle mass addressing operations.

Some products are better off being fixed than replaced- such as what Microsoft does with its gaming consoles. With the gaming console fiasco Microsoft went through, it was apparent that fixing consoles for the price of shipping and low labor costs was much more effective than missing out on lost profits and enduring new restocking costs.

The refurbished market is a common one. A tactic used in this market is to cycle through refurbished products as needed. If the business selling the product receives a request to repair a certain item, they might instead put the item they receive in a warehouse to get ready for troubleshooting. They would then send an already repaired device back to the consumer to save on repair time. This doesn’t work for personalized devices, but does for most retail electronics.

Remember that you are competing with other businesses that could potentially take business away as a result of dissatisfaction. One way to reduce confusion or communication errors within customers is to spend extra time making a manual and operating booklet that goes with the product. A mobile phone should have a detailed list of every feature and button. If it doesn’t, the buyer will probably return it and trade it in for a different model that is easier to learn.

Final Thoughts

Third party logistics companies have operations, software, and the man power ready to take on any reverse logistics operation. Medium and large businesses are better off outsourcing their operations, rather than attempt to do an in house logistics operation and cause a clear cut disaster instead.

Learn more on 3PL resources and Plow and Hearth distribution services.

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